Speaker. Writer. Retail Analyst. Advocate.
Frank Beard is a speaker, writer, and convenience retailing analyst and advocate.
Through his role as an Analyst/Evangelist for Convenience Store and Retail Trends at GasBuddy, Frank discusses industry trends with the media, takes a leading role in thought-leadership, and contributes to the marketing and success of GasBuddy Business Pages–a SaaS platform relied upon by leading fuel and convenience retailers for digital listings, reputation management, and location-based market intelligence. He also works closely with state and federal emergency management officials to help navigate fuel shortages.
As an industry advocate, Frank has raised significant awareness of convenience retailing’s move towards “fresh and healthy.” His “30 Days of Gas Station Food” experiment helped combat negative public perceptions and showed that convenience retailing does, in fact, support those who choose to live healthy, active lifestyles. He continues to support this message through work with healthful living organizations at both the national and state level.
Frank is a regular contributor to NACS Magazine, NACS Daily, and is a frequent guest on the Convenience Matters Podcast. His retail analysis and awareness campaigns have been featured in USA Today, the Washington Post, NPR’s All Things Considered, People.com, Men’s Health, Thrillist, and many regional radio shows and news publications. Frank has presented at the NACS Show, Outlook Leadership, Convenience Retailing University, the Partnership for a Healthier America’s Summit, and numerous regional and corporate events.
Convenience Matters | #98 Road Trip!
NPR’s All Things Considered | America’s Next Top Rest Stop: An App Compiles the Best Gas Station Bathrooms
WHO Radio | Saturday Morning Live
Asbury Park Press | Royal Farms, known for great fried chicken, wants to open in Brick
Selected Published Content.
NACS Magazine | Road Trippin’
NACS Magazine | 30 Days of Gas Station Food
NACS Magazine | Vice or Nice?
NACS Magazine | Myth No More
NACS Daily | Fuel Retailing: It’s not Just About Price
NACS Daily | Will Your Brand Stand Out in 2018?
NACS Daily | Why Every C-Store Should Monitor Reviews
NACS Daily | What Convenience Stores can Learn from Toys R Us
NACS Daily | 3 Forward Thinking Trends from 2017
NACS Daily | 4 Ways to Improve the Customer Pump Experience
NACS Daily | 3 Takeaways from a Visit to Amazon Go
Partnership for Healthier America | How to eat healthy at gas stations
Iowa Healthiest State Initiative | Why I spent 30 Days Eating at Gas Stations
Iowa Healthiest State Initiative | Why Convenience Retailers can Help Make America Healthier
WHAT PEOPLE ARE SAYING
“Frank Beard’s “30 Days of Gas Station Food” experiment and Instagram account have raised a lot of awareness to the fact that most, if not all, convenience stores have quite a few healthy options. The old stereotype of c-stores offering only hot dogs and candy bars is outdated. Convenience stores understand that people’s needs are changing when it comes to how they eat, and they have responded by bringing in more of the items that health conscious people are looking for.”
Owned Brands Category Manager, Kum & Go
“Frank brings a unique perspective to the industry, and his enthusiasm is contagious. Great speaker!”
Category Manager, Hy-Vee
“Frank Beard was terrific…Beard’s story should have been heard by more retailers examining healthy offerings.”
Anonymous audience feedback
2016 NACS Show