I’ve visited more than 1,000 convenience stores in 24 states, and I frequently encounter stations that sell healthful food and make little mention of it. This is concerning, because it’s vital to promote the full range of your products if you want to broaden your customer base.

It doesn’t have to be complicated. Check out my NACS Daily column for three easy (and inexpensive) ways to tell customers that you have healthful options inside the store.